Behavior Modification

This textbook presents a precise, scientific, step?by?step approach to understanding and modifying human behavior using behaviorist principles. It includes real-world case studies and examples across populations (including children, students, and individuals with developmental disabilities), and features structured tools such as self-assessment questions at every chapter, application and misapplication exercises, and quizzes designed for practical understanding. The edition also incorporates updated references, new terms, summaries, and reading resources to reinforce learning.