Business Research Methods

The thirteenth edition continues to strengthen its managerial decision?making focus by showcasing real-world business research applications. Aligned with a clear step-by-step research process, it emphasizes theoretical foundations while integrating practical elements like visual aids—31 research?flow exhibits, diagrams, and case-based examples—to reinforce learning. Students are guided from question formulation to study design, measurement, and reporting. The new edition also includes expanded content on AI-enabled research and shifts in organizational practices after COVID-19, with rich pedagogical features like Snapshots, Close-Ups, and PicProfiles that contextualize research within modern business decisions.