This edition presents microeconomics in an engaging, dynamic way, with a strong emphasis on real-world decision-making. It covers a wide range of topics including demand and cost analysis, market efficiency, pricing strategy, and firm behavior under uncertainty and information asymmetry. Newer elements include game theory, competitive strategy, and pricing by firms with market power. The text is designed to show how microeconomics can be applied practically for managerial as well as public policy decisions, using clear examples and up?to?date case studies to reinforce learning.
