This edition blends foundational marketing theory with contemporary business trends, emphasizing building interactive consumer communities. Co-authored by Kotler and Armstrong, the Indian edition includes contributions from Prafulla Agnihotri and Sridhar Balasubramanian. It features updated case studies, digital marketing insights, and practical examples tailored to Indian and global contexts. Topics include marketing strategy, consumer behavior, branding, pricing, distribution, digital campaigns, social media engagement, and relationship marketing.
