This comprehensive textbook offers an accessible introduction to database management tailored for undergraduate and professional students in business and computer science. It covers all key areas including:n Database environment and development process, Enhanced ER modeling and relational design, SQL (basic to advanced), application development, and data warehousing, Emerging topics such as big data, analytics, data quality, distributed and object-oriented databases. The 12th edition streamlines content to match evolving database technologies and managerial practices. Enhanced pedagogy includes real-world examples, field exercises, and updated visuals aligned with current industry tools.
